Filipinos are known for their warmth and hospitality. This should make Customer Service a cinch but how can the caring and concerned attitude be shown through non-face-to-face interactions with internal and external customers? Communications provider, PhilCom wanted their Sales employees to demonstrate customer orientation and effective service even through e-mail and The Green BOX Learning Solutions Team was there to assist them as designer and facilitator of “EFFECTIVE SALES COMMUNICATION TRAINING.”

Using a simple but powerful model of Message, Medium and Measures, the PhilCom Sales Team analyzed real life e-mail. By comparing their responses against standards and principles, they were able to identify points for improvement and rewrite clearer, more professional and customer pleasing email communication. The learning experience was rounded out with the module on Artful Listening where they gained a new, learning-oriented approach to this most important but commonly underrated and badly-practiced skill.

At the end of the training, PhilCom Sales Professionals went through a practical skill assessment and wrote his/her own responses to actual customer inquiries. By applying the guidelines they learned, the PhilCom Sales Team ensured that they can seamlessly transfer their experiences and skill they gained to the workplace. In the end, the customers and the business win again.